ALD puts the customer at the center of all its concerns and projects. In recent years, many initiatives have been conducted to develop a strong customer culture, including training in Design Thinking methods that allow us to start from the customer experience to define new offers or improve existing services. The use of continuous customer feedback is studied using a flexible methodology so that countries can implement continuous and autonomous improvement action plans.
In 2017, ALD launched a major program to improve the customer experience called One Ready Smile.
Initiated in 2016, the Culture and Conduct program aims to build stakeholder confidence by putting values, quality of leadership, and behavioral integrity at the core of its business activity to achieve the highest standards of quality of service and ethical behavior.
As a subsidiary of Societe Generale, ALD conducts its development in accordance with the values and principles set out in various texts and founding commitments for Societe Generale:
The Group Code of Conduct is available to all stakeholders on Societe Generale’s website
ALD is an integral part of the Societe Generale’s system of anti-corruption obligations (based in particular on the Sapin II law) and of those stemming from the law on the Duty of Care, which require the establishment and implementation of a vigilance plan to identify risks and prevent serious violations of human rights, fundamental freedoms, personal health and safety and the environment. In 2020, ALD has strengthened the regulatory framework for entering into relations with third-party suppliers and partners, and also when hiring new employees.
Our Environmental and Social (E&S) policies establish a general framework for the respect of fundamental human rights and the environment. The 12 E&S policies cover the sectors which are considered to be potentially sensitive from an E&S or ethical standpoint. E&S risk management is fully integrated into our decision-making process; before entering into a relationship with a new customer, and during the renewal of dedicated credit lines, the monitoring and exclusion lists are systematically examined by the local functions in charge of the Know Your Customer processes.
Sourcing is a major component in ALD’s business model and consequently, in ALD’s Corporate Social Responsibility strategy of ALD, reflecting its values and working to ensure that the Environmental and Social commitments are achieved.
We aim to involve suppliers in the implementation of measures to ensure human rights, proper working conditions (health and safety), environmental concerns, supply chain transparency and the fight against corruption.
Since April 2017, ALD preferred suppliers and all suppliers invited to tender receive the Responsible Purchasing Charter that details all the Group's CSR commitments and obligations, and the expectations of suppliers in terms of compliance with sustainable development standards.
In addition to the Know Your Supplier analysis, for a targeted scope of contracted suppliers, a non-financial assessment of environmental, social, business ethics and subcontracting performance by an independent third party is required.
Since 2018, a CSR clause has been integrated into all new contract templates. It refers to the Societe Generale Code of Conduct and Responsible Purchasing Charter.
To minimize and manage the risks when purchasing products or services related to categories of greater risk, the Group includes environmental and social criteria in all major tenders.