New mobility solutions
ALD Automotive also places a strategic focus on investing in new mobility solutions that will transform car usage, fostering new behaviors that are gradually shifting the model away from the traditional “one user-one car” scenario. ALD identified three priority areas in which to innovate by 2020: digital and connected vehicles, flexibility, and new mobility solutions including corporate car-sharing.
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ALD develops a comprehensive approach with a single objective: reduce the cost of accidents, whether human, financial or environmental, with safe and ecological driving going hand in hand.
Acting on behaviour and change management.
An e-learning offer (ALD Safe Drive) is proposed jointly by ALD and its North American partner Wheels Inc. to international large corporate customers in all countries where they operate. The companies that have offered these training courses to their employees have seen a very significant fall in their accident rates (responsible accident rates halved), as well as a significant drop in fuel consumption (around 15%). The ALD Safe Drive global offer is currently available in seven countries, and on top, more than 30 Group countries offer local physical or online training.