New mobility solutions
ALD Automotive also places a strategic focus on investing in new mobility solutions that will transform car usage, fostering new behaviors that are gradually shifting the model away from the traditional “one user-one car” scenario. Analysis of new uses, connectivity, environmental constraints, mobility policies at the city or regional level, and the rapid growth of mobility platforms led us to identify five main areas to consider when refining the business model for the next few years to 2025: digital technology and connected vehicles, flexibility, new mobility solutions, payment and electrificatio.n
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Safety
ALD develops a comprehensive approach with a single objective: reduce the cost of accidents, whether human, financial or environmental, with safe and ecological driving going hand in hand.
Acting on behaviour and change management.
An e-learning offer (ALD Safe Drive) is proposed jointly by ALD and its North American partner Wheels Inc. to international large corporate customers in all countries where they operate. The companies that have offered these training courses to their employees have seen a very significant fall in their accident rates (accident rate down by 7% in the month after training), as well as a significant drop in fuel consumption (3%). The ALD Safe Drive global offer is currently available in seven countries, and on top, more than 30 Group countries offer local physical or online training.